Startup Snapshot:
Startup Name: Cluvi
Industry: Retail
Business Model: Software as a Service (SaaS)
Founders: Fabian Carrillo Suarez & Mario Andrés Barajas
HQ Location: Colombia
Founded: 2021
Investors: Femsa Ventures, Cometa
Website: https://www.cluvi.co/
Cluvi's Purpose:
The COVID-19 pandemic resulted in an unprecedented shift towards digitalization in the restaurant industry, which has been a catalyst for innovative solutions to meet the changing needs of consumers. With over 3 million restaurants in Latin America, constituting a $270 billion industry, businesses had to adapt to cater to tech-savvy consumers who expected personalized and seamless experiences.
However, the lack of digital infrastructure posed significant limitations for many restaurants and consumer packaged goods (CPG) companies, making it challenging for them to access real-time consumer data and behavioral analytics. These limitations hindered their ability to understand market trends and consumer preferences, optimize marketing strategies, predict consumer behavior, and enhance overall performance.
To address these challenges, a group of Colombian entrepreneurs established Cluvi in 2021, with a mission to drive digital transformation within the industry. Cluvi's platform has helped over 4,000 restaurants across Latin America digitize their operations, reaching over 3 million consumers every month.
What sets Cluvi apart:
Cluvi provides digital solutions for restaurants in Latin America such as digital menus, online reservations, in-house ordering platforms, and behavioral analytics. Cluvi aims to modernize restaurant operations, reduce costs, and increase sales by offering comprehensive digital platforms that can also be used as effective marketing tools and data hubs for vendors and consumer packaged goods. By offering a comprehensive digital platform, Cluvi aims to revolutionize the restaurant space by disrupting traditional steps in the on-premise customer journey, particularly ordering and payment processes.
Cluvi streamlines restaurant operations through technology to drive widespread adoption. They collect valuable data such as sales volumes, popular menu items, and customer demographics, empowering informed decision-making. With a strong team and go-to-market strategy, Cluvi is revolutionizing the restaurant industry.
Cluvi by the Numbers:
5 Colombian entrepreneurs with 25+ years of collective experience in the food tech and restaurant industry founded Cluvi.
6 countries where Cluvi operates - Brazil, Mexico, Colombia, Panama, Peru, and El Salvador.
2021, the year Cluvi was founded.
2,000+ brands operate with Cluvi.
4,000+ restaurants across Latin America and the US.
200,000 trees saved each year with their digital menu.
100% customizable menu.
40-500% increase in sales of specific products promoted on their app.
2.7M+ raised.
3 million consumers are served each month.
Key Takeaways:
Cluvi provides customized digital solutions to enhance the guest experience in restaurants.
Their focus on digitalization streamlines daily restaurant operations simplifying and optimizing day-to-day restaurant operations.
Cluvi has rapidly expanded its reach, serving thousands of restaurants and millions of consumers across Latin America.
Their platform not only benefits restaurants but also serves as a valuable data aggregator for consumer-packaged goods (CPGs), enabling real-time data collection and behavioral analytics that can drive marketing strategies and boost sales.
VC Headlines
A Lens On How To Choose Your Next Investment Or Startup Job - Forbes
8 Google Employees Invented Modern AI. Here’s the Inside Story - Wired
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