Free Agents Esports
Free Agents Esports
How a Family-Founded Startup is Revolutionizing the LATAM Esports Scene
Startup Snapshot:
Startup name: Free Agents Esports
Industry: Esports
Business Model: Marketplace
Founders: Patricia Grela, Lautaro Ortiz, Ignacio Ortiz
HQ Location: Argentina
Operations: LATAM & Spain
Team Size: 4
Founded: 2022
Investors: Friends & Family
Website: www.freeagents.gg
What does Free Agents do?
Free Agents Esports was created to address a pressing need: facilitating meetings and searches in the esports scene. The aim is to connect talented players (amateur, semi-pro, and pro) with organizations looking to strengthen their rosters. The platform has incorporated casters and coaches to meet the community's needs.
Patricia Grela, the founder of Free Agents, came up with the idea to create the web app a little over 2 years ago. Along with her partners (her kids), she noticed the difficulties esports players faced when they posted on social media as free agents, hoping to be contacted by a team. Similarly, teams were searching for players, which made her realize it was necessary to centralize all these searches in one place and facilitate opportunities.
How did Free Agents acquire their first customers?
The project experienced a significant breakthrough at Gamergy Argentina, an event where they landed their first clients, courtesy of an invitation from GGTECH. GGTECH's early and ongoing support has been critical to the project's success, illustrating their belief in its potential from the outset. This collaboration marked a pivotal moment, setting the stage for the project's future achievements in the industry.
What's your motivation?
The team draws significant motivation from the vibrant community that has emerged around their platform, finding inspiration in users’ frequent messages of appreciation. These expressions of gratitude not only boost our morale but also affirm the positive impact of our work. Additionally, the steady increase in the number of users and the connections forged on our platform serve as a testament to its growing influence and reach. This growth reflects the platform's ability to meet user needs and showcases its potential to foster meaningful interactions, reinforcing the team’s commitment to continuously enhancing and expanding its offerings.
What's next for Free Agents?
Their goal is to become a leading platform for connecting opportunities in the esports industry within the next 10 years. With a larger and more active community, free agents will have greater visibility to teams, organizations, and sponsors.
They will achieve this by cultivating a larger and more engaged community. They aim to enhance the visibility of free agents by providing them unparalleled access to teams, organizations, and prestigious sponsors. This is not just about creating a platform; it's about fostering an ecosystem where every participant, from amateur gamers to professional esports athletes and from burgeoning teams to established organizations, can find value and grow.
Tips for other founders:
Be Perseverant: Stay relentlessly committed to your startup, weather challenges, and focus on your long-term vision.
Dedicate Yourself Fully: Success takes time. Commit to your mission, team, and customers by putting in the necessary hours, continually refining your product, and staying in tune with your users' needs.
Prioritize Personalized Attention: Listen to your users, build genuine relationships, and foster loyalty and advocacy by making them feel valued.
Build Trust Through Honesty and Integrity: Be transparent in your business dealings, operate with integrity, and attract like-minded individuals who share your values.
Commit to Continuous Learning and Adaptation: Stay ahead by constantly learning, adapting to industry trends, improving your leadership skills, and embracing new technologies.
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