Numera
Revolutionizing payments and invoicing for startups and SMBs in Mexico.
Startup Snapshot
Industry: Fintech
Business Model: B2B SaaS
Founders: Gabriel Paredes
Operations: Mexico
HQ Location: Monterrey, Mexico
Team Size: 4
Founded: 2023
Stage: Pre-seed
Investors: Bootstrapped
Website: numera.co
What does Numera do?
Numera is revolutionizing how small businesses and freelancers manage their payments and accounting.
In Mexico, the traditional method of sending and receiving invoices entails real-time auditing by Hacienda, the IRS equivalent in Mexico, which poses significant challenges for entrepreneurs.
This outdated process consumes valuable time and imposes substantial business costs, necessitating specialized software and compliance expertise.
Numera streamlines invoicing procedures and alleviates the burden on entrepreneurs, allowing them to focus on their core business activities.
What's your backstory?
Gabriel studied software engineering at Monterrey Tec and earned his MBA from Johnson Cornell Tech.
He is a seasoned entrepreneur with over 9 years of experience in tech consulting and multiple ventures across various industries, including prop-tech, delivery, and fintech.
At Axented, Gabriel gained firsthand insight into the persistent challenges faced by Mexico's small and medium-sized business ecosystem. Recognizing the need for a comprehensive solution, Gabriel decided to dedicate full-time to building a better solution to this problem.
How did you come up with the idea?
During his tenure at Axented, a software development agency, Gabriel realized his business consistently grappled with this pain point. To alleviate this challenge, Gabriel and his cofounders searched for a suitable SaaS tool, only to discover that the available solutions were predominantly tailored to the US or international markets, failing to address their needs.
Gabriel spearheaded the development of Numera as an internal tool designed to tackle this problem. However, Numera showed the potential to surpass its original purpose and become its own entity.
How did you acquire your first customers?
Numera just launched its minimum viable product (MVP) and is gearing up to execute an inbound and outbound digital and email marketing strategy targeting freelancers, entrepreneurs, and SMBs in Mexico.
What's your motivation?
Having had the privilege of living abroad, Gabriel witnessed the impressive level of digitalization achieved by other nations, so he thought, why can't we have the same level of automation in Mexico?
Recognizing the immense potential and benefits of digitizing processes and businesses, Gabriel decided to create the most user-friendly, fully digital payment and accounting solution tailored specifically for small and medium-sized businesses.
What's next for Numera?
Short-term: Numera aims to acquire sufficient customers to gain valuable insights, fine-tune, and find product-market fit.
Long-term: Our ultimate goal is to become a trusted and widely adopted ERP for small and medium-sized businesses in Mexico.
Tips for other founders:
Remember to try new things and think outside the box.
Use friends and family as soundboards for wacky ideas.
Don't be afraid to take the leap.
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Special thanks to our sponsor:
Axented helps businesses design, build, and scale their products and teams worldwide.
With over 10 years of experience and a diverse portfolio of more than 300 projects delivered in over 15 countries, Axented has established itself as a trusted partner in the tech industry.
Renowned for its expertise and commitment to excellence, Axented provides innovative solutions to help businesses thrive in a digital world.
